The Contents of Writing A Business Plan

A good business plan follows generally accepted guidelines for both form and content. There are three primary parts to a business plan:

• The first is the business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.
• The second is the marketplace section, in which you describe and analyze potential customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how you'll position yourself to beat it.
• Finally, the financial section contains your income and cash flow statement, balance sheet and other financial ratios, such as break-even analyses. This part may require help from your accountant and a good spreadsheet software program.

Breaking these three major sections down even further, a business plan (BP) consists of ten key sections.

1.    Executive summary

（1） What’s background and intentions of a new business creation

（2） The Main purpose

（3） The main framework in creating your BP

2.    Business description

3.    Market strategies

4.    Competitive analysis

4-1 Michael Porter Five market forces

4-2 SWOT matrix analysis

4-3 STP strategy analysis

4-4 Niche strategy analysis

4-5 O2O marketing analysis

5.    Design and development plan

6.    Operations and management plan

7.    Financial statements analysis(Profit-and-loss statement)

8.    Key Successful Factors in creating your BP

9.  Important implications for Business Operations

10.    Conclusions

In addition to these sections, a business plan should also include a cover, title page and table of contents.

The figures and tables must added, at least 8 figures, 8 tables shown inside BP.

Please follow the above requirements of writing a BP.