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quantitative research
by 趙永祥 2016-07-09 18:14:16, Reply(0), Views(278)


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TERM OF THE DAYJULY 8, 2016
quantitative research
f   t

The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimatefuture events or quantities. 
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USAGE EXAMPLE
Before a product is launched to the larger markets, companies look at quantitative research to determine how many units they should produce.
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