The use of sampling techniques (such as consumer surveys) whose findings may be expressed numerically, and are amenable to mathematical manipulation enabling the researcher to estimatefuture events or quantities. Read more
USAGE EXAMPLE
Before a product is launched to the larger markets, companies look at quantitative research to determine how many units they should produce.
FRIDAY QUIZ CHALLENGE
QUESTION
Commerce: A claim for a sum of money as due, necessary, or required. // Economics: (1) Desire for certain good or service supported by the capacity to purchase it.