1. Marketing: A characteristic or feature of a product that is thought to appeal to customers. Attributes usuallyrepresent a manufacturer's or a seller's perspective and not necessarily that of a customer. Attributes of instant coffee, for example, may include its aroma, flavor, color, caffeine content, packaging and presentation, price, shelf-life, source, etc. Attributes have only two ... Read more

USAGE EXAMPLE

The marketing campaign highlighted the attribute that they believed would convince the most potential consumers to purchase the product.