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by 趙永祥 2016-07-30 20:23:49, Reply(0), Views(309)


BusinessDictionary.com
TERM OF THE DAYJULY 27, 2016
attribute
f   t

1. Marketing: A characteristic or feature of a product that is thought to appeal to customers. Attributes usuallyrepresent a manufacturer's or a seller's perspective and not necessarily that of a customer. Attributes of instant coffee, for example, may include its aroma, flavor, color, caffeine contentpackaging and presentation, price, shelf-life, source, etc. Attributes have only two ... Read more

USAGE EXAMPLE
The marketing campaign highlighted the attribute that they believed would convince the most potential consumers to purchase the product.
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