Five Most Important Types of Internet Marketing

for Small Businesses

In Blog, Tips April 25, 2019104 Views o2oplatform

Internet marketing is the combination of techniques and channels that we use to boost the online presence of a business. These channels, in general, are called types of internet marketing.

Different types of internet marketing use different approach to help business sites reach more customers. You must understand and blend all of them in one to get the best results from your digital marketing campaign.

Here are the different methods of internet marketing.

Search Engine Optimization

Search Engine Optimization or SEO is the collection of techniques used to rank a website higher on Google Search Results.Say that a person types a specific keyword (query) in the Google Search Box. Then, the search engine goes through every website in its listing and shows those which have the best content regarding that searched keyword.

Thus, SEO means optimizing the stuff that Google considers essential to a quality website. Also known as ‘ranking factors,’ according to experts, there are more than 200 of these. However, the most important ones include keywords usage, site speed, relevant content, backlinks, mobile usability (responsiveness) and voice search optimization.

Some Important SEO Tips and Tricks for Google

You would want to incorporate these tips to create a considerable following through SEO:

Use Applicable Keywords

Remember that your keywords should be based on what people search on the internet and not what you expect them to explore. You can use various software such as SEMRush, Aherfs, etc. to give yourself an idea about what words you should target with your website.

Increase the Page Site Speed

According to data from econsultancy, 40% of people close a website if it takes more than 3 seconds to load. Well, the page speed of a site matters more than you think. To give you an idea, according to a research, for every extra second it takes a page to load, Amazon loses an estimated 1.6 billion dollars in sales each year. This converts to the site losing 7% of its business, and the data applies to every commerce website.

You will lose a lot of potential customers if your page does not load fast. So, do everything you can to increase the speed- use a better hosting, delete unwanted scripts, etc.

Relevant Content

The content on your website should answer the people’s inquiry. Google monitors the following metrics to check if the content is significant.

Dwell Time: It is the time that a user spends on your website after clicking on your link. If you have interesting content, then there is going to be more dwell time which in turn increases the search ranking position.

Bounce Rate: Bounce rate measures the number of people who close your website immediately after opening it. More precisely, it is the percentage distribution of your website visitors who don’t click on any links. Higher bounce rate translates to your site not having interesting content.

Original Content and Page Value: The search engine can recognize duplicate content, and thus you put yourself in trouble if you copy and paste anything from the internet. At the same time, you should not add pages which have very little less value, i.e., less content.

Backlinks

When credible websites in your niche have links that point to your site, Google concludes that the latter is a good one. At the same time, if you have links in spam websites, you can very much expect the search engine to cite your website as junk.

Thus, backlinks are essential aspects of Google Search Ranking. One thing to note that is that your goal is not only a high number of backlinks but also the quality.

Mobile Usability

As of February 2017, 49.7% percent of web views were done on mobile devices. Well, as of now, more people use the internet through their phones than their desktops. Due to this reason, the search engine introduced Mobile First Indexing.