Five Most
Important Types of Internet Marketing
for Small
Businesses
In Blog, TipsApril 25, 2019104
Views o2oplatform
Internet marketing is the
combination of techniques and channels that we use to boost the online presence
of a business. These channels, in general, are called types of internet
marketing.
Different types of internet
marketing use different approach to help business sites reach more customers.
You must understand and blend all of them in one to get the best results from
your digital marketing campaign.
Here are the different methods of
internet marketing.
Search Engine
Optimization
Search Engine Optimization or SEO
is the collection of techniques used to rank a website higher on Google Search
Results.Say that a person types a specific keyword (query) in the Google Search
Box. Then, the search engine goes through every website in its listing and
shows those which have the best content regarding that searched keyword.
Thus,
SEO means optimizing the stuff that Google considers essential to a quality
website. Also known as ‘ranking factors,’ according to experts, there are more
than 200 of these. However, the most important ones include keywords usage,
site speed, relevant content, backlinks, mobile usability (responsiveness) and
voice search optimization.
Some Important SEO Tips and
Tricks for Google
You
would want to incorporate these tips to create a considerable following through
SEO:
Use Applicable
Keywords
Remember
that your keywords should be based on what people search on the internet and
not what you expect them to explore. You can use various software such as
SEMRush, Aherfs, etc. to give yourself an idea about what words you should
target with your website.
Increase the Page
Site Speed
According
to data
from econsultancy, 40% of people close a website if it takes more than 3
seconds to load. Well, the page
speed of a site matters more than you think. To give you an idea,
according to a
research, for every extra second it takes a page to load, Amazon loses an
estimated 1.6 billion dollars in sales each year. This converts to the site
losing 7% of its business, and the data applies to every commerce website.
You
will lose a lot of potential customers if your page does not load fast. So, do
everything you can to increase the speed- use a better hosting, delete unwanted
scripts, etc.
Relevant Content
The
content on your website should answer the people’s inquiry. Google monitors the
following metrics to check if the content is significant.
Dwell
Time: It
is the time that a user spends on your website after clicking on your link. If
you have interesting content, then there is going to be more dwell time which
in turn increases the search ranking position.
Bounce
Rate: Bounce
rate measures the number of people who close your website immediately after
opening it. More precisely, it is the percentage distribution of your website
visitors who don’t click on any links. Higher bounce rate translates to your
site not having interesting content.
Original
Content and Page Value: The
search engine can recognize duplicate content, and thus you put yourself in
trouble if you copy and paste anything from the internet. At the same time, you
should not add pages which have very little less value, i.e., less content.
Backlinks
When
credible websites in your niche have links that point to your site, Google
concludes that the latter is a good one. At the same time, if you have links in spam websites, you can very much expect the search
engine to cite your website as junk.
Thus,
backlinks are essential aspects of Google Search Ranking. One thing to note
that is that your goal is not only a high number of backlinks but also the
quality.
Mobile
Usability
As
of February 2017, 49.7% percent of
web views were done on mobile devices. Well, as of now, more people use the
internet through their phones than their desktops. Due to this reason, the
search engine introduced Mobile First Indexing.