The Contents of Writing A Business Plan
A good business plan follows generally
accepted guidelines for both form and content. There are three primary parts to
a business plan:
- The first is the business concept, where you discuss the
industry, your business structure, your particular product or service, and
how you plan to make your business a success.
- The second is the marketplace section, in which you describe
and analyze potential customers: who and where they are, what makes them
buy and so on. Here, you also describe the competition and how you'll
position yourself to beat it.
- Finally, the financial section contains your
income and cash flow statement, balance sheet and other financial ratios,
such as break-even analyses. This part may require help from your
accountant and a good spreadsheet software program.
Breaking these three major sections
down even further, a business plan (BP) consists of ten key sections.
1.
Executive summary
(1) What’s background and intentions of a new business
creation
(2) The Main purpose
(3) The main framework in creating your BP
2.
Business description
3.
Market strategies
4.
Competitive analysis
4-1 Michael Porter Five market forces
4-2 SWOT matrix analysis
4-3 STP strategy analysis
4-4 Niche strategy analysis
4-5 O2O marketing analysis
5.
Design and development plan
6.
Operations and management plan
7.
Financial statements analysis(Profit-and-loss statement)
8.
Key Successful Factors in creating your BP
9. Important implications for Business Operations
10.
Conclusions
In addition to these sections, a business
plan should also include a cover, title page and table of contents.
The figures and tables must added, at least 8 figures, 8 tables shown inside BP.
Please
follow the above requirements of writing a BP.