知識社群ePortfolio登入
位置: 趙永祥 > Marketing Methods
by 趙永祥 2015-05-07 09:33:20, 回應(0), 人氣(518)


Marketing vs. Sales

Marketing

For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure. While they are often used interchangeably or grouped together they are two different concepts and it is important to understand those differences. This article will help you understand both concepts clearly when it comes to Marketing vs. Sales.


Sales

Sales refers to the short term need to close a sale, get an agreement signed, or ultimately do what needs to be done to sell whatever it is you are selling. Sales techniques and strategies are really based on what it takes to ‘close the deal’, which is crucial to any business. If you get customers in the door but cannot get them to buy a product, there is a problem with your sales strategy. Sales strategies are focused on the individual buyer and what needs to be done for them to pull out their wallet, or click on the buy button when it comes to online selling. Companies typically set sales volume targets for a period (weeks, months, and quarters) and have strategies in place where the individuals responsible for actually selling can make those targets.


by 趙永祥 2015-05-07 09:29:43, 回應(0), 人氣(449)


Internet Marketing Methods for Small Businesses


Building a website is just the beginning of marketing your business on the internet. Retail stores advertise in many ways to get live customers to walk through the door. Your site is a cyber door and you still have to advertise to get customers to enter.

Be social

Social network sites like Facebook and Twitter are helpful in getting others to know what you have to offer and developing a community.  Some call them gossip sites, but the truth is word of mouth advertising works.  Facebook pages can be created with ease.  The personal interaction with your clients and friends is invaluable.  Keep your tweets informative and fun for your followers and you will see your customer base grow.

Get on top

When prospective customers are searching the internet for your product or service, it is important that your company appears at the top of the list.  Improve your search engine ranking by using keywords that will match what the customer is looking for.  There are several sites that can help you choose keywords that may help you get a higher rating with search engines, like Google Insights or Google AdWords Keyword Tool.

Start a Blog

Everyone is doing it; there are millions of sites on the web where you can do it too.  You can set up a blog on your website or take advantage of other sites that allow open discussions.  When you make comments and share ideas on other related business sites you are getting free publicity and increasing your search engine rank at the same time.  Be sure to use your company name and keywords in your blog to increase your ratings.

Keep it fresh

Update your website often.  Maintaining a website yourself can become overwhelming when you have a business to run.  You can hire an outside web designer to build your site, but if you do, be sure you learn and understand the basics.  You can save a lot of money if you do minor updates on your own.  And who knows your business better than you?

Get published

Everyone is an expert at something.  You are the pro when it comes to your business.  Let others know how you can help them by writing articles and stories about your experiences.  There are many article directories that are looking for quality work to publish.  You can write about your topics, gain recognition with your peers and increase search ranking for free.

Let your web address be known

Print your website address on business cards, letter heads and brochures.  Yellow page and newspaper ads should never be published without your web address.  Mobile advertising on vehicles can be as simple as a one-liner in the back window of a car, or make a statement and turn your truck into an ad on wheels with vinyl graphics.  Pens, hats and even t-shirts are also effective ways to promote your website.

Free business listings

Search your company name and you will be surprised at the many business listing sites.  Claim your listing and customize the information with pictures, logos, contact information and links to your website.

Inquiries

Allow customers to email directly from your site if they have questions or comments.  Offer a newsletter or special discount in exchange for their email address. Build a database for future internet promotions.