知識社群ePortfolio登入
Five Most Important Types of Internet Marketing for Small Businesses
by 趙永祥 2020-12-03 08:46:53, 回應(0), 人氣(451)


Five Most Important Types of Internet Marketing

for Small Businesses

In BlogTipsApril 25, 2019104 Views o2oplatform

Internet marketing is the combination of techniques and channels that we use to boost the online presence of a business. These channels, in general, are called types of internet marketing.

5 Most Important Types of Internet Marketing for Small Businesses


Internet marketing is the combination of techniques and channels that we use to boost the online presence of a business. These channels, in general, are called types of internet marketing.

Different types of internet marketing use different approach to help business sites reach more customers. You must understand and blend all of them in one to get the best results from your digital marketing campaign.

Here are the different methods of internet marketing.

Search Engine Optimization

Search Engine Optimization or SEO is the collection of techniques used to rank a website higher on Google Search Results.

Say that a person types a specific keyword (query) in the Google Search Box. Then, the search engine goes through every website in its listing and shows those which have the best content regarding that searched keyword.

Thus, SEO means optimizing the stuff that Google considers essential to a quality website. Also known as ‘ranking factors,’ according to experts, there are more than 200 of these. However, the most important ones include keywords usage, site speed, relevant content, backlinks, mobile usability (responsiveness) and voice search optimization.

Some Important SEO Tips and Tricks for Google

You would want to incorporate these tips to create a considerable following through SEO:

Use Applicable Keywords

Remember that your keywords should be based on what people search on the internet and not what you expect them to explore. You can use various software such as SEMRush, Aherfs, etc. to give yourself an idea about what words you should target with your website.

Increase the Page Site Speed

According to data from econsultancy, 40% of people close a website if it takes more than 3 seconds to load. Well, the page speed of a site matters more than you think. To give you an idea, according to a research, for every extra second it takes a page to load, Amazon loses an estimated 1.6 billion dollars in sales each year. This converts to the site losing 7% of its business, and the data applies to every commerce website.

You will lose a lot of potential customers if your page does not load fast. So, do everything you can to increase the speed- use a better hosting, delete unwanted scripts, etc.

Relevant Content

The content on your website should answer the people’s inquiry. Google monitors the following metrics to check if the content is significant.

Dwell Time: 

It is the time that a user spends on your website after clicking on your link. If you have interesting content, then there is going to be more dwell time which in turn increases the search ranking position.

Bounce Rate: 

Bounce rate measures the number of people who close your website immediately after opening it. More precisely, it is the percentage distribution of your website visitors who don’t click on any links. Higher bounce rate translates to your site not having interesting content.

Original Content and Page Value: 

The search engine can recognize duplicate content, and thus you put yourself in trouble if you copy and paste anything from the internet. At the same time, you should not add pages which have very little less value, i.e., less content.

Backlinks

When credible websites in your niche have links that point to your site, Google concludes that the latter is a good one. At the same time, if you have links in spam websites, you can very much expect the search engine to cite your website as junk.

Thus, backlinks are essential aspects of Google Search Ranking. One thing to note that is that your goal is not only a high number of backlinks but also the quality.

Mobile Usability

As of February 2017, 49.7% percent of web views were done on mobile devices. Well, as of now, more people use the internet through their phones than their desktops. Due to this reason, the search engine introduced Mobile First Indexing.

Since March 2018, Google has been considering the mobile version of a website as the top priority while giving it a rank.  So, you should focus on developing your mobile site if you want your SEO to convert.

In 2020, Google has updated its indexation bots to crawl websites on a mobile-FIRST basis, instead of desktop. If your site is not mobile-first, it is time to look into a total website redesign.

Voice Search Optimization

Researches for voice search showed that by January 2018, there was an average of one billion voice searches every month. This comes in accordance with devices such as Alexa and AIs like Cortana, Siri and Google Voice being more prevalent among people.

The trend of voice search is increasing. Keep this in mind, and optimize your website for keywords that people more likely use when they are putting their inquiry on the mic.

Tip: Find out how to choose a reliable SEO company to work with and to avoid a cheap one as the latter will eventually cost you more in the long term. Read up on more SEO success stories and case studies to learn from mistakes that they have made.

Content Marketing

Content Marketing is another type of internet marketing. It means creating interactive content which can be articles, videos, infographics, etc. that generate interest in people towards your product.

Content marketing and SEO go hand in hand, given that relevant content is a vital aspect of SEO in 2019.

Using content to sell works wonder. It is estimated that in 2019, content marketing strategies will generate more than $300 billion. (Source: Medium

Tips for Content Marketing

Create High-Quality Content

Whatever content you create, you focus on how good it is. Consider hiring professionals if you are not experienced with the type of stuff you want to put in your site. You can also build out a strong topic or content cluster that revolves around a focused subject.

Incorporate Videos

Videos should be an integral part of your content marketing strategy. According to Google, half of the population between 18 to 34 years old will stop what they are doing to watch an interesting YouTube video. The point of this is to tell you how videos have taken over people’s interest, so you will go a long way if you can use graphics as a tool to get a way inside people’s mind.

Create Content for a Purpose

This one tip will take you a long way. You can use content to either tell, sell or generate leads. The type of content you should create depends on knowing what you want to do among these three.

Know your audience; just don’t go around writing anything that comes in your mind. Incorporate the goal of the content that you have and the interests of the demographics of your buyer- and only then you create something worthy of being called content marketing strategy.

Affiliate Marketing

Affiliate marketing is when you promote someone else’s product and gain commission every time you sell something. You use your website or social media profile(s) for helping sellers find buyers.

A trending topic these days, this type of marketing strategy has been proven to be very efficient. Around 81% of total brands use affiliate marketing these days.

Affiliate marketing is a ‘profit for all’ type of scheme. The owner of a product gets more visitors, while people with excellent influential skills can make money. On the other side, customers can find products more easily.

Since March 2018, Google has been considering the mobile version of a website as the top priority while giving it a rank.  So, you should focus on developing your mobile site if you want your SEO to convert.