How to Write A Business Plan
A good business plan follows generally accepted guidelines for both form and content. There are three primary parts to a business plan:
- The first is the business concept, where you discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.
- The second is the marketplace section, in which you describe and analyze potential customers: who and where they are, what makes them buy and so on. Here, you also describe the competition and how you'll position yourself to beat it.
- Finally, the financial section contains your income and cash flow statement, balance sheet and other financial ratios, such as break-even analyses. This part may require help from your accountant and a good spreadsheet software program.
Breaking these three major sections down even further, a business plan (BP) consists of ten key sections.
1. Executive summary
(1) What’s background and intentions of a new business creation
(2) The Main purpose
(3) The main framework in creating your BP
2. Business description
3. Market strategies
4. Competitive analysis
4-1 Michael Porter Five market forces
4-2 SWOT analysis
4-3 STP strategy analysis
4-4 Niche strategy analysis
4-5 O2O marketing analysis
5. Design and development plan
6. Operations and management plan
7. Financial statements analysis(Profit-and-loss statement)
8. Key Successful Factors in creating your BP
9. Important implications for Business Operations
10. Conclusions
In addition to these sections, a business plan should also include a cover, title page and table of contents.
The figures and tables must added, at least 8 figures, 8 tables shown inside BP.
Please follow the above requirements of writing a BP.